NEW YORK | 701 7th Ave (Edition Hotel) | 516 FT | 42 FLOORS


#168


TECTONIC


#169

The building is boring, but the screen is amazing


#170

Makes me think this with black glass would of been wicked. Think of it like millennium hotel at Church St…


#171

Good idea. I AGREE.


#172


#173


Tectonic


#174

Nice!


#175


#176

:slight_smile: Massive.

Floyd vs McGregor on the screen?
https://www.earthcam.com/swf/cam_player/temp_images/1503178516549.jpg


#177

When does this go online? Excited!
Will it be subdivided or just one big ad at the time?


#178

I could imagine given its big size, it could be separated or even combined for interactiveness. Similar to other large screens that can take pics of the crowd. Maybe it’ll be a collage of different videos. But the visuals given the pixels can mean a lot of dynamic imagery.


#179

The screen is on!


#180

Wow!!!


#181

Quite big. Just use the people and cars as a reference

https://www.earthcam.com/swf/cam_player/temp_images/1503449996480.jpg

https://www.earthcam.com/swf/cam_player/temp_images/1503450087884.jpg

Bonus:

https://www.earthcam.com/swf/cam_player/temp_images/1503450312980.jpg


#182

It’s like a whole ‘piccadilly circus’ sized screen tucked into that corner of Times Square


#184

#185

Omggg those 3d effects are killlling meeeee
so awesome.
It feels like blade runner


#186

Nice shot, Nick!

Beautiful!!!


#187

For a second I thought the panels were really moving, you know, with the new Coca Cola sign any screen could move now


#188

Cladding over the northern concrete shearwalls is underway.