NEW YORK | 551 West 38th Street | 590 + 330 FT | 51 + 30 FLOORS


Rockrose has filed plans for a Hudson Yards rental tower

Rockrose Development has filed plans to build the first part of its long-imagined, 1.6 million-square-foot development in Hudson Yards.

Plans filed with the city on Thursday call for a 600-unit residential tower at 551 West 38th Street, according to Rockrose president Justin Elghanayan.

Designed by Rafael Pelli of Pelli Clarke Pelli, the 51-story rental tower is located between 10th and 11th Avenues and will total 400,000 square feet. Phase two of Rockrose’s master plan will consist of a 1.2 million-square-foot office tower that’s still in the “early stage of design,” Elghanayan said.

At 551 West 38th, the developer is planning 16,000 square feet of amenities, including a fitness center on the 30th floor as well as a roof deck, game room, golf simulator and squash court. Rather than build a “chunky” rectangular structure, the building was designed to appear as if it has two towers — or “trunks of a tree that have split,” Pelli said. (The taller portion is 590 feet while the shorter part is 330 feet.)

Different glass and metal facades will be used to wrap the sides of the building to give it additional texture, the architect added.




Very nice!!!


Good choice of architect.


I would be OK if they cloned Philly’s FMC Tower at Cira Centre South for this. NYC needs less boxes, and PCP can do better than boxes. This is basically the same concept:


But developers want boxes. Easier and cheaper to build. Just throw em up so we can make this money.


This tower has a great presence at night with its lighting scheme. Moreso than Comcast 2.