NEW YORK | 350 West 39th Street | 225 FT | 25 FLOORS


Continuing the discussion from NEW YORK | Hudson District - Clinton & Garment Districts:

Sale of R/GA’s Garment Center HQ Is Imminent


350 West 39th Street

Global digital advertising agency R/GA‘s Garment Center building will soon be in contract, Commercial Observer has learned.

Robert Greenberg, the company’s founder, chairman and CEO, made an announcement at a staff meeting today that the building at 350 West 39th Street “is for sale and we are looking for new space,” according to someone who was in attendance. But, the building has been for sale for a couple of months, said Robert Knakal of Massey Knakal Realty Services, who has been marketing the building with colleague David Kalish, and a deal will soon be ironed out.

Mr. Knakal said he anticipates a contract will be signed within the next couple of weeks and the sale price will be “well north of $110 million.” He said that while part of the site falls within the Garment District, the zoning allows for a development to be all residential, all commercial or mixed-use.

Mr. Greenberg, who was inducted into the Advertising Hall of Fame this year, bought the two-story 1968 building between Eighth and Ninth Avenues in 1984, according to property records. It is is a 300,000-square-foot, block-through development site near the Hudson Yards.

“For a deal of this size and if you believe you can build a 300,000-square-foot site, notwithstanding the Garment Center zoning, it should be a $150 million site,” said a source with knowledge of the market who asked for anonymity.

According to another source, the company is moving to larger digs in Manhattan and may already have a site lined up.

A spokesperson for R/GA, which employs 1,400 people, did not immediately respond to requests for comment.


Sam Chang Signs $112M Deal for R/GA’s Garment Center HQ


Prolific hotelier Sam Chang of the McSam Hotel Group signed a $112 million deal this past Friday to purchase 350 West 39th Street, home to global digital advertising agency R/GA, Commercial Observer has learned.

Mr. Chang said he doesn’t know yet what he wants to do with the site, which can accommodate a building of up to 300,000 square feet. When asked if he would erect a hotel, Mr. Chang replied: “It might be a residential and hotel combination. I don’t know yet.”

The seller, Robert Greenberg, R/GA’s founder, chairman and CEO, bought the two-story 1968 commercial building between Eighth and Ninth Avenues in 1984, as CO previously reported. R/GA will vacate the building next year. It wasn’t immediately clear where R/GA would be moving. A company spokesman didn’t immediately respond to requests for comment.

Robert Knakal of Massey Knakal Realty Services marketed the building, which is between Eighth and Ninth Avenues, with colleague David Kalish. Mr. Knakal declined to comment.


In the Works: 300,000-Square Foot Sam Chang Hotel, 345-353 West 38th Street


345-353 West 38th Street, seen from 39th Street, image from Google Maps

A large development site in the Garment District sold recently, in a deal brokered by Massey Knakal, according to a press release put out by the brokerage.

The block-through site, from West 38th and 39th Streets, between Eighth and Ninth Avenues, has around 125 feet of frontage on the side streets, and can accommodate up to nearly 300,000 square feet of development. The contract price exceeded $112 million, working out to around $400 per buildable square foot.

Hotel developer Sam Chang, of the McSam Hotel Group, is the buyer. Reached by phone, he told YIMBY that it was too early to discuss plans, which have not yet been finalized. The property is currently leased to R/GA, an advertising agency, who won’t vacate until late 2015.

While the land’s zoning would accommodate just as much housing as commercial space, this area is one of the few parts of the city where hotels are often the highest and best use. The area south of the Port Authority Bus Terminal in particular has become a hotel hotspot, with a trio of budget hotels on West 40th Street erected by Sam Chang’s primary hotelier competitor, the Lam Group.


Site expanded, 13,500 square feet of air rights available off that building.

The 45,717-square-foot property at 338-340 West 39th Street, between Eighth and Ninth avenues, is 90 percent occupied, the New York Observer reported. Zoning allows for a total of 59,244 square feet.



Demo has started!


It’s going…going… It’s getting there.






via DOB

181 feet
20 Stories



181ft with 20 floors? Those must be some seriously low floor to ceiling heights!

I’d probably need to crouch all the time if I lived there!


This is going to be lame! This is a really nice sized block through site. What a shame.


Aug 4th


Interesting design though, not much thought in it but it has an interesting second wall/sculpture element in it I guess. Not sure which is definitive but I for sure prefer the left window design, its got much more personality.







Horrible looking. Yet fitting for the neighborhood.


It’s quite fitting, indeed.




Not sure if the rendering got just slightly better or of it is just the opposite side of the block?