BY: NIKOLAI FEDAK ON OCTOBER 10TH 2013 AT 11:30 AM
301 East 50th Street
Fishman Holdings is developing a new 29-story tower at 303 East 50th Street, and excavation is well underway. Designed by COOKFOX, the high-rise will be a decidedly modern addition to the neighborhood.
Per construction permits, the building will contain 57 residences, and rise a total of 342 feet – a sign the developer hopes to attain ‘luxury’ prospects, as the floor-to-ceiling heights will be respectable, likely measuring over ten feet. Residences will also be large, with typical units averaging just under 2,000 square feet. The neighborhood is home to several new developments, but COOKFOX’s pedigree should give 303 East 50th Street an edge, as the firm has a portfolio of exceptional work, especially among their new projects in Manhattan.
The lone rendering of the building depicts a four-story podium, out of which the main tower rises; details are fuzzy, but the facade looks to be masonry, and a contemporary take on the white-brick craze that dominated Midtown East and the Upper East Side in the post-war period. While the bulk of those buildings have aged quite badly, 303 East 50th Street will – thankfully - not be brick, and should avoid the pitfalls of past new construction in the neighborhood.
Signage on-site indicates the development will be completed in 2015, though the building lacks any website or real public information at the moment. Ultimately, 301 East 50th Street should make for a more-than-adequate addition to the neighborhood.