By ROGER VINCENT | July 2, 2014
Work is finally underway on a long-delayed $300-million residential skyscraper on a prime parcel at the gateway to Century City and Beverly Hills.
The 39-story apartment tower is being built by Miami developer Crescent Heights at 10000 Santa Monica Blvd. years after a high-profile struggle for the land that has long been considered one of the most valuable development sites in the country.
Century City is among the top office markets in the region, home to many well-known entertainment businesses including motion picture studio 20th Century Fox and talent firm Creative Artists Agency. Across Santa Monica Boulevard lies the exclusive Los Angeles Country Club.
The building was originally planned as a condominium tower, so Crescent Heights will build the 283 units to condo standards in case the local for-sale market picks up, company representative Steve Afriat said.
The building design by San Francisco architecture firm Handel Architects incorporates floor-to-ceiling windows in an exterior glass skin intended to create a luminous, transparent and energy-efficient facade. Unlike Century City skyscrapers nearby, 10000 Santa Monica will not have a flat roof.
August 20 2014